1. Start talking; blogging and participating in various forums, social media profiling, add tools to share, move the contents to the outside. Examine whether the content is worthy of enthusiasm.
2. Listen; track voices and key forums for your business, search daily.
3. Participate in networking conversations.
4. Devise a subject worthy of enthusiasm, without further complications, simple and direct, easy to understand.
5. Make a free Newsletter or monthly Newsletter that customers and speakers can access to.
6. Trace the word of mouth easily; Google Analytics, Facebook, Twitter, LinkedIn.
7. Make private sales for your speakers and special clients.
8. Identify who's talking, keep her/him motivated to talk.
9. Partner with a charity.
10. Be nice, apologize for errors and fix them quickly.